 About the ad,it is about shampoo named "Rejoice". Firstly,what attracts our mind is the hair of the speaker.we pay our attention on it because it is smooth and occupies most of the ad.It is taken through eye level,which can make people accept it.On one side,in the ad,it is used oblique angle,emphasizing the effect of the shampoo.On the other side,in the ad,the above part is ideal and the other part is real. What's more,the spokesperson in the ad shows the confidence of supple hair without dandruff ,which means that the makers have confidence in the product of repairing damaged hair and removing dandruff. As an ad about selling shampoo,the advertisement is successful.But I think that the maker can promote the backgroud and ask the star to be the speakman. |
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來(lái)自： 昵稱22755539 > 《媒介素養(yǎng)課程》
