In this poster,its poster designer uesd warm colors ,which make comsumers feel comfortable.Besids,we can see a family having a picnic behind this car,and all of the families are watching this car,which indicates that this advertisement has mainly marketed the product to family.

  If we move our sight  to the right side of this poster,we can see a woman ,whose eyes are watching  thie red car, playing on the swing.What's more,we can discover that the red color,which is the main color of this car,is the brightest color in this poster.Its designer may want to emphasize this product by bright colors as well as far and near.