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The plane advertisement map of the three pieces of figure although the protagonist is different, but described is the same plot, expression is the same theme: the hero wearing Sony noise reduction headset headphones, through the crowded sidewalk, SAT is next to the demolition of a building, standing in the water horse dragon vehicle corner. The hero figure wearing headphones for an instant, everything around a noisy noise source have disappeared leaving only the shadow, the whole world as if only the music, let people anywhere can ignore the noise music to enjoy.
Sony this set of noise reduction headphones from the flat ads both from the attraction, performance originality, publicity product effect and the highlight of the brand features, are doing very well.
First, from the aspects of the attractiveness, greeted the such as painting like elegant buildings, in addition to the street, the picture seems empty, with the protagonist wearing headphones to enjoy music pure atmosphere echoes.
Then to scrutinize the picture, may seem like a strange, is the street on the mottled shadow, along with find like picture is removed what seem to be quiet, and the audience suddenly, the original street not empty is because listening to music hero at heart is divided into ten quiet contented, so the complex noise source are they ignore, because of what? At this point, the audience will look at the hero's head Sony noise reduction headphones!
In terms of creative expression, the advertisement by harmony and contrast and thinking of suspense manufacturing techniques, the audience's attention quickly attracted to the screen up; and elegant colors, and close to the life of the elements, making the plane advertisement gives a fresh chic feel. Effect of promotional products, this advertising using the creative techniques, products will be "anti noise performance not only incisively and vividly, the audience after reading photographic, make this product the effect of eager. The brand features, advertising master Ogilvy said, "don't sell goods, to sell the dream".
The advertisement in the integration of the elements of life: European style building, flower shop, coffee shop, young people, streetscape, potted plants and so on the show the Sony brand simple, elegant, fashion, fresh and leisure and unique characteristics. The audience to collage, forming a "petty bourgeoisie" symbols and fashion, aesthetic conception of space.
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來自： 昵稱22879508 > 《英語作文》
