不管你是否意識到，汽車已融入了你的生活;不管你是否擁有一輛愛車，香車已裝飾了你的夢。汽車代表的不僅僅是一輛有4個輪子的交通工具了，還是一種新生活態(tài)度。而且，汽車廣告早已不像“有山必有路，有路必有××車”那么簡單了。單純賣車已經(jīng)沒有多少人會買你的賬了。汽車商在售賣汽車之前，先要把一種與車相關(guān)的新生活方式賣給你?！逗托律钜黄鸲碉L(fēng)去》

　　Private cars have penetrated into your life no matter whether you have noticed that. They appeared in your dreams even if you do not have one now. Today, cars cease to be a kind of simple transportation vehicles. Instead, they come to show your attitude to life. Likewise, the simple advertisement sentence for cars like “On every road, there is a some car.” can not do today. If cars are sold simply as transportation vehicles, nobody would have the least intention to buy them. It is absolutely necessary to “sell” you a new type of lifestyle related with private cars before the distributors can succeed in selling their cars.